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Theses/Dissertations from 2025

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Retention Strategies of Disney+ in Saturated Streaming Markets: A Case Study of Ireland., Suelen Aleixo Matos

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“Move Fast and Break Things”: Innovation, Stability, and Trust in the Growth of Revolut., Belen Blanco Mendoza

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Impact of Global Semiconductor Shortages on Toyota’s Supply Chain and Production Efficiency due to COVID-19., Jadouane Dounia

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Leveraging AI-Driven Salesforce CRM to Improve Customer Retention in the Irish Insurance Sector., Mohamed El Bakouri

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Investigating Subscriber Churn and Retention Strategies on Disney+., Maryam EL Goss

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The Experience of the “Too Good To Go” Platform in Ireland and its Implementation Potential in Mongolia, Jargal Erdenebaatar

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Optimising Student Recruitment and Brand Awareness at ICOT College through Culturally Targeted Advertising and Social Media Strategies., Uchral Ganbold

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Algorithms and intimacy: Millennials' social meanings from their experience using Tinder., Yuka Gega

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Booking.com: What Drives Retention and How to Improve It., Otavio Lopes Dos Santos Rodrigues

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Strategic Digital Transformation of Internal Audit: The Microsoft Case Study., Maria de Jesus Marin Marin

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Road Dependence and Inventory Challenges: A Case Study of Danone Brazil’s Dairy Supply Chain., Karollyne Nakanishi

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Ryanair and the Strategic Challenge of Innovation., Jessyca Souza Damaso

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Dynamic Interactions Between Natural Gas Return, Financial Market Return, and Energy Stock Return: A VAR Analysis of Conoco Phillips., Caglar Yildiz

Theses/Dissertations from 2024

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Analyzing the impact of negative publicity about employee turnover on customer loyalty -a case study of Amazon., Nyambane Abedinego Nyambwengi

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Evaluating McDonald’s sustainability practices: real commitment or greenwashing?, Lorena Elizabeth Alonso de León

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The impact of sustainability initiatives on corporate culture: Bord Bia, Feride Baş

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Investigating Negative Brand Perception and Toxicity in X (Formerly Twitter), Nandin Batbold

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Investigating Factors Influencing Changing Consumer Patterns and the Impact on Sales Revenue in the Clothes Department at Marks & Spencer in Dublin, Ireland, Ruth Boyani Mogire

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Assess the resilience and adaptability of European automotive supply chains in response to unforeseen disruptions. Case study: The COVID-19 disruption of the German and English automotive industries., Irene Chebet Lelei

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Farm-raised salmon business: an international outline through regulations, environmental issues, and consumer perception., Luiz Felipe da Silva

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Navigating Cross-Cultural Challenges: Strategies for Effective Management of Diverse Teams within the Organization., Dhanusha Devarajulunaidu

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Tesla-Addressing eco challenges globally, Enkhzaya Enkhtuvshin

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Investigating the environmental impact of tesla’s electric vehicles compared to fossil fuel vehicles, Bayezid Han Kulak

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Bord Bia: Global marketing challenges, Guzel Khabibullina

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Cross-cultural management in Dublin: an analysis of the practices and challenges faced by managerial staff in Irish businesses., Ayala Lopes Carneiro de Oliveira

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Labor Practices and their Impact on Employee perception at Amazon USA, Yelitza Manzano Jimenez

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Accelerating the Transition - Understanding and Addressing Barriers to Consumer Adoption of Tesla Electric Vehicles., Jyothin Micheal

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Macy’s Store Closures: Primary Drivers, E-commerce Impact, and Strategic Responses to Maintain Brand Loyalty, Joselyn M Maldonado Solis

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Recommended Strategies for Tesla Company in Encouraging People to Buy Electric Vehicles (EVs)., Kamran Rafiee

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Post-Brexit International Trade: The impact of Brexit import duties on outdoor clothing industry between the United Kingdom and the Republic of Ireland., Nurdin Shadiev

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Coopetition strategies: adoption and effectiveness in retail sector., Jonas Starford Chatsika

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Global Marketing and Cross-Cultural Challenges in the Home Interiors Industry: Neptune Case Studies., Alida Tuane Silva Ciqueira

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Changing Nutrition Trends and McDonald’s Product Strategies: The Rise of Plant-Based Products and Their Impact on Consumer Behaviour., Meryem Yildirim