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Theses/Dissertations from 2026

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The Direct Impact of the 2026 Tariff Hikes on the Cost of Living for Mexican Consumers, Alexia Sarai Alvarez Sanchez

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Reliance Retail (AJIO): Digital Payment Trust, Perceived Cybersecurity, and Indian Consumers’ Intention to Shop Cross-Border Online, Mohammed Amer Ahmed

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Trust and Social Licence Challenges in Oyu Tolgoi’s Engagement with Local Communities in Mongolia, Anudari Enkhbayar

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Technology Adoption Risk in a Mongolian Precast Concrete Manufacturer Operating in an Emerging Market, Tselmeg Enkhtuvshin

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The Impact of Multicultural Staff on Service Performance and Customer Loyalty: Evidence from a Dublin Beauty Spa, Paulina Veronica Flores Lopez

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The Efficiency-Empathy Paradox, Francisco Javier Gorigoitia Manzanera

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Adapting International Marketing Strategies to Local Markets: A Case Study of Zambrero in Ireland, Júlia Megale Freitas Pimenta

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Exploring the Challenges Faced By Home Care Workers in Dublin, Camila Melo dos Santos

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The Role of Leadership Communication in Shaping Employee Engagement: A Case Study of SuperValu Talbot Street, Dublin, Elizabeth Montserrat Ibarra Arteaga

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Analysis of Employee Retention in the Irish Hospitality Sector, Ali Okan Yazicioglu

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Cross-Cultural Communication Challenges in Multicultural Hospitality Teams: A Case Study of the Arlington Hotel, Dublin, Lorrana Rosendo da Silva

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Country-of-origin cues and Indian consumers’ skincare purchase intention: A research proposal for Reliance Retail’s Tira Beauty, Mohammed Ismail Shareef

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Key factors influencing consumer booking decisions on Booking.com, and the role of trust in online reviews, Deisiane Soares

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Member Engagement and Retention Challenges in the Latin Cycling Club Dublin, Sarideth Ailin Solis Lopez

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The Impact of Brand Awareness on Customer Perceptions and Purchasing Decisions at Small Chinese Takeaway Restaurants in Ireland, Jiajia Wang

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Scaling Sustainable Fashion: Consumer and Operational Insights from Human Collective, Pedro Zeballos

Theses/Dissertations from 2025

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Retention Strategies of Disney+ in Saturated Streaming Markets: A Case Study of Ireland., Suelen Aleixo Matos

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“Move Fast and Break Things”: Innovation, Stability, and Trust in the Growth of Revolut., Belen Blanco Mendoza

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Impact of Global Semiconductor Shortages on Toyota’s Supply Chain and Production Efficiency due to COVID-19., Jadouane Dounia

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Leveraging AI-Driven Salesforce CRM to Improve Customer Retention in the Irish Insurance Sector., Mohamed El Bakouri

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Investigating Subscriber Churn and Retention Strategies on Disney+., Maryam EL Goss

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The Experience of the “Too Good To Go” Platform in Ireland and its Implementation Potential in Mongolia., Jargal Erdenebaatar

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The Impact of Data Privacy Concerns on User Trust in TikTok : A Comparative Study Between the EU and the US., Tamta Gachechiladze

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Optimising Student Recruitment and Brand Awareness at ICOT College through Culturally Targeted Advertising and Social Media Strategies., Uchral Ganbold

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Algorithms and intimacy: Millennials' social meanings from their experience using Tinder., Yuka Gega

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Booking.com: What Drives Retention and How to Improve It., Otavio Lopes Dos Santos Rodrigues

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Strategic Digital Transformation of Internal Audit: The Microsoft Case Study., Maria de Jesus Marin Marin

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Road Dependence and Inventory Challenges: A Case Study of Danone Brazil’s Dairy Supply Chain., Karollyne Nakanishi

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Ryanair and the Strategic Challenge of Innovation., Jessyca Souza Damaso

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Supply Chain Management Challenges for Automotive Industry: Analysing Harman International Semiconductor Shortage challenges and efforts to mitigate impact., Maria Azucena Valencia Padilla

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Dynamic Interactions Between Natural Gas Return, Financial Market Return, and Energy Stock Return: A VAR Analysis of Conoco Phillips., Caglar Yildiz

Theses/Dissertations from 2024

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Analyzing the Impact of Negative Publicity About Employee Turnover on Customer Loyalty: A Case Study of Amazon., Nyambane Abedinego Nyambwengi

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Evaluating McDonald’s Sustainability Practices: Real Commitment or Greenwashing?, Lorena Elizabeth Alonso de León

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The Impact of Sustainability Initiatives on Corporate Culture: Bord Bia., Feride Baş

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Investigating Negative Brand Perception and Toxicity in X (Formerly Twitter)., Nandin Batbold

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Investigating Factors Influencing Changing Consumer Patterns and the Impact on Sales Revenue in the Clothes Department at Marks & Spencer in Dublin, Ireland., Ruth Boyani Mogire

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Assess the Resilience and Adaptability of European Automotive Supply Chains in Response to Unforeseen Disruptions. Case study: The COVID-19 Disruption of the German and English Automotive Industries., Irene Chebet Lelei

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Farm-Raised Salmon Business: An International Outline Through Regulations, Environmental Issues, and Consumer Perception., Luiz Felipe da Silva

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Navigating Cross-Cultural Challenges: Strategies for Effective Management of Diverse Teams within the Organization., Dhanusha Devarajulunaidu

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Tesla-Addressing Eco Challenges Globally., Enkhzaya Enkhtuvshin

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Investigating the Environmental Impact of Tesla’s Electric Vehicles Compared to Fossil Fuel Vehicles., Bayezid Han Kulak

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Bord Bia: Global Marketing Challenges., Guzel Khabibullina

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Cross-cultural management in Dublin: an analysis of the practices and challenges faced by managerial staff in Irish businesses., Ayala Lopes Carneiro de Oliveira

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Labor Practices and their Impact on Employee perception at Amazon USA., Yelitza Manzano Jimenez

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Navigating Opportunities and Challenges: Exploring Immigrant Work Experiences in the Irish Labor Market., Andrea Martinez Garcia

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Accelerating the Transition - Understanding and Addressing Barriers to Consumer Adoption of Tesla Electric Vehicles., Jyothin Micheal

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Macy’s Store Closures: Primary Drivers, E-commerce Impact, and Strategic Responses to Maintain Brand Loyalty., Joselyn M Maldonado Solis

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Recommended Strategies for Tesla Company in Encouraging People to Buy Electric Vehicles (EVs)., Kamran Rafiee

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Post-Brexit International Trade: The Impact of Brexit Import Duties on the Outdoor Clothing Industry Between the United Kingdom and the Republic of Ireland., Nurdin Shadiev

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Coopetition Strategies: Adoption and Effectiveness in Retail Sector., Jonas Starford Chatsika

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Global Marketing and Cross-Cultural Challenges in the Home Interiors Industry: Neptune Case Studies., Alida Tuane Silva Ciqueira

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Changing Nutrition Trends and McDonald’s Product Strategies: The Rise of Plant-Based Products and Their Impact on Consumer Behaviour., Meryem Yildirim