Supervisor
Neil Doyle
Programme
MA in International Business
Keywords
Electric Vehicles, Consumer Transition, Sustainable Transportation.
Abstract
This research explores Tesla's challenges in convincing consumers to transition from internal combustion engine vehicles (ICEVs) to electric vehicles (EVs). It employs a mixed methodology, combining primary and secondary research, to evaluate Tesla's strategies in addressing these barriers. Key findings highlight that while Tesla leads in EV innovation, challenges remain in battery technology, charging infrastructure, affordability, and consumer perception. The study recommends further advancements in battery technology, adoption of innovative solutions like Vehicle-to-Grid (V2G) systems, expansion of charging networks, offering additional incentives, and developing cost-effective EV models to enhance affordability and market acceptance.
Date of Award
2024
Full Publication Date
2024
Access Rights
open access
Document Type
Dissertation
Resource Type
thesis
Recommended Citation
Rafiee, Kamran, "Recommended Strategies for Tesla Company in Encouraging People to Buy Electric Vehicles (EVs)." (2024). Business ETD Collections. 42.
https://arc.cct.ie/business/42