Supervisor
Alan Foran
Programme
MA in International Business
Keywords
Cross-cultural management, Primark, Hofstede's Cultural Dimensions Theory, Cultural Intelligence (CQ) Theory
Abstract
This comprehensive research explores the intricacies of managing cross-cultural challenges within the organizational context of Primark. Leveraging a combination of qualitative and quantitative research methods, the study investigates effective strategies for navigating cultural differences and promoting collaboration in diverse teams.
The literature review delves into two prominent theories: Hofstede's Cultural Dimensions Theory and Cultural Intelligence (CQ) Theory, providing valuable insights into cultural interactions and management practices. Building on these theories, the research examines real-world scenarios within Primark to understand the challenges faced by managers and employees in multicultural environments.
Through in-depth case studies, and surveys, the study uncovers key themes such as recognizing and addressing cultural differences, enhancing cultural intelligence and competency, promoting effective communication, embracing cultural diversity, and fostering continuous learning and development. These themes shed light on the complexities of cross-cultural management and offer actionable recommendations for organizations striving to enhance their cross-cultural effectiveness.
Date of Award
5-2024
Full Publication Date
5-2024
Access Rights
open access
Document Type
Dissertation
Resource Type
thesis
Recommended Citation
Devarajulunaidu, Dhanusha, "Navigating Cross-Cultural Challenges: Strategies for Effective Management of Diverse Teams within the Organization." (2024). Business ETD Collections. 34.
https://arc.cct.ie/business/34