Supervisor
Neil Doyle
Programme
MA in International Business
Keywords
Electric vehicles, (EVs), Consumer perceptions, Technology advances, Charging infrastructure, Environmental benefits, EV Market development
Abstract
This research investigates the key influences on adoption of electric vehicles (EVs): focusing on consumer perceptions, advances in technology and government incentives characteristics through Tesla. The study looks at the challenges to EV acceptance, such as charging infrastructure, cost and range anxiety through both qualitative and quantitative means along with potential motivators for adoption such as environmental benefits, financial incentives, technology advances. Consumer awareness, government policies and brand influence are identified having a High effect on EV adoption whereas work-place incentives have an Intermediate effect with high priority to Next. Key challenges are limited charging infrastructure and high upfront costs, however increasing incentives combined with technological innovation provide opportunities to facilitate rapid market development. Suggestions range from the enlargement of infrastructure and better government-supported incentives to targeted information campaigns. This research suggests that to encourage the new vehicle purchasing decision of electric vehicles, it is necessary not only countering practical but also psychological barriers in a holistic approach supporting potential buyers contributing toward more sustainable transport and environmental targets.
Date of Award
2024
Full Publication Date
2024
Access Rights
open access
Document Type
Capstone Project
Resource Type
thesis
Recommended Citation
Micheal, Jyothin, "Accelerating the Transition - Understanding and Addressing Barriers to Consumer Adoption of Tesla Electric Vehicles." (2024). Business ETD Collections. 37.
https://arc.cct.ie/business/37