Keywords
E-commerce Disruption, Omnichannel Strategies, Retail Transformation.
Abstract
This research explores the economic and technological factors driving the retail giant Macy’s to close physical stores across the U.S. and how these factors also shape business strategies in the retail industry. With the exacerbated rise of e-commerce and economic factors like operational costs, Macy’s has had to reevaluate their approach to remain competitive in this new digital era.
Through the review of existing literature and the chosen methodology for this project that will rely on in-depth interviews with two experienced retail professionals, this project will dive into how retail chains manage the impact of rising expenses, the shift in consumer behavior, and continuous technological advancements.
The findings in this paper will highlight the growing importance of omnichannel strategies, which come in the form of integrating digital platforms with in-store experiences to enhance customer engagement and loyalty, and also, to keep operational efficiency. This research project provides insights into the future direction of retailing in the face of e-commerce disruption.
Date of Award
2024
Full Publication Date
2024
Access Rights
open access
Document Type
Dissertation
Resource Type
thesis
Recommended Citation
M Maldonado Solis, selyn, "Macy’s Store Closures: Primary Drivers, E-commerce Impact, and Strategic Responses to Maintain Brand Loyalty" (2024). Business ETD Collections. 54.
https://arc.cct.ie/business/54