Supervisor
Neil Doyle
Programme
MA in International Business
Keywords
Coopetition Strategies, Retail SMEs, Organisational Capability.
Abstract
This study investigates the adoption and effectiveness of coopetition strategies by retail SMEs in countering the perception that large e-commerce platforms threaten their survival. Using a qualitative research methodology and expert interviews, the findings reveal that retail SMEs predominantly adopt horizontal coopetition, such as sharing infrastructure, security services, and group buying. Few engage in platform-based coopetition with large e-commerce platforms. Organisational capability is a key factor influencing the adoption of these strategies, which prove effective in addressing the perceived threat. The study recommends that retail SMEs enhance their organisational capabilities and suggests large e-commerce platforms localise their approaches to better integrate retail SMEs.
Date of Award
2024
Full Publication Date
2024
Access Rights
open access
Document Type
Dissertation
Resource Type
thesis
Recommended Citation
Starford Chatsika, Jonas, "Coopetition strategies: adoption and effectiveness in retail sector." (2024). Business ETD Collections. 38.
https://arc.cct.ie/business/38