Supervisor
Rory Byrne
Programme
MA in International Business
Keywords
Farm-Raised Salmon, Environmental Sustainability, Consumer Perceptions.
Abstract
This research investigates the key challenges faced by the global farm-raised salmon industry, focusing on economic impacts of regulatory differences, environmental sustainability issues, and consumer perceptions of farm-raised versus wild-caught salmon. Using a mixed research approach, including an interview with a professional and a review of existing literature, the study finds a disconnect between salmon companies and their customers, indicating a need for improved marketing strategies. The research also highlights the importance of high environmental standards in production for enhancing competitiveness. Additionally, the adoption of certifications and high production standards can improve consumer acceptance of farmed salmon over wild-caught alternatives.
Date of Award
2024
Full Publication Date
2024
Access Rights
open access
Document Type
Dissertation
Resource Type
thesis
Recommended Citation
da Silva, Luiz Felipe, "Farm-raised salmon business: an international outline through regulations, environmental issues, and consumer perception." (2024). Business ETD Collections. 47.
https://arc.cct.ie/business/47