Supervisor

Graham Glanville

Programme

BB(Hons) in Business

Keywords

Research Project, fast fashion, sustainable fashion, sustainability, consumer behaviour, garment industry

Abstract

The questions and sub-questions will introduce the Research Project which contextualize and analyse the environmental impact of fashion industries, mainly fast fashion, and its labour force. It will narrate how consumers engage with fast fashion and their perception.

The topics explore the universe of the fashion industry, carrying statistics and reflections about the actions, sustainable processes and techniques. Specifically, what fast fashion industry is doing in its framework to become sustainable, providing fair labour condition for the workers, and the impact of innovative mindset. The valuable contribution from non-profit organizations which support and give guidance to companies achieve sustainable goals.

The introduced Questionnaire it reveals data about what is most relevant for consumers when purchasing clothing, presenting deliverables about the challenge for consumers become sustainable.

Date of Award

Fall 2020

Document Type

Undergraduate Project

Resource Type

bachelor thesis

Comments

Applied Business Research Projects

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