Dr Graham Glanville


BB(Hons) in Business


disruptive innovation, Disruptive business models, Netflix, entertainment industry, subscription video-on-demand


As society moves towards digital developments, people demand more flexible forms of consumption. In the craving for new products and services, globalisation presents itself as a driving factor for economic and social changes, accelerating innovations arise. Thus, this paper aims to discuss the role of disruptive innovation as a democratic process to introduce new technologies to the world. The analysis of existent literature indicates that disruptive business models not only respond for significant changes in consumers behaviour but also induce competitors to reshape their strategy. In addition, an investigation into disruptive innovations in the entertainment industry, particularly in the subscription video-on-demand sector, identifies central ideas, patterns, and contexts related to disruption. Through a qualitative analysis based on bibliographic research and Netflix as a case study, the main findings of this research present the emerging of business models as a leading economic force, outlining their effects on businesses outside their core market and the new ways of consuming entertainment introduced by them. Consequently, further research proves to be needed to confirm and evaluate the relationship between disruptive entertainment business models and their consequences in society.

Date of Award


Document Type

Undergraduate Project

Resource Type

bachelor thesis


Applied Business Research Project