Date of Award

Fall 2020

Document Type

Thesis

Supervisor

Graham Glanville

Abstract

In this research, it covered an area little understood in academic studies until now, which was an extra motivation when developing it.

The context of the topic covered was to analyse the participation of Facebook in the business world and what are the dimensions in which the loss of interest and interaction by its users is affecting small businesses, for this the exact question to answer was: How does the disinterest of Facebook users affect small companies that decide to invest their time and money in this social network?

From this response, the reasons why Facebook ceased to be attractive to the target audience it always pointed out and why it failed to capture the interest of new generations. Moreover, why despite this undeniable decline in reach and interest from part of the audience, small businesses continue to invest in Facebook.

Furthermore, is that despite all the cons that were found to answer these questions, it seems that the giant of social networks has a magnet that few companies can resist.

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Applied Business Research Projects

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