How does the disinterest of Facebook users affect small companies that invest their time and money in this social network?

Author

Daisy Ester Medina Órdenes, CCT College Dublin

Supervisor

Graham Glanville

Programme

BB(Hons) in Business

Keywords

Research Project, Market Research, Small Business, Facebook

Abstract

In this research, it covered an area little understood in academic studies until now, which was an extra motivation when developing it.

The context of the topic covered was to analyse the participation of Facebook in the business world and what are the dimensions in which the loss of interest and interaction by its users is affecting small businesses, for this the exact question to answer was: How does the disinterest of Facebook users affect small companies that decide to invest their time and money in this social network?

From this response, the reasons why Facebook ceased to be attractive to the target audience it always pointed out and why it failed to capture the interest of new generations. Moreover, why despite this undeniable decline in reach and interest from part of the audience, small businesses continue to invest in Facebook.

Furthermore, is that despite all the cons that were found to answer these questions, it seems that the giant of social networks has a magnet that few companies can resist.

Date of Award

Fall 2020

Document Type

Undergraduate Project

Resource Type

bachelor thesis

Comments

Applied Business Research Projects

Recommended Citation

Órdenes, Daisy Ester Medina, "How does the disinterest of Facebook users affect small companies that invest their time and money in this social network?" (2020). Business ETD Collections. 13.
https://arc.cct.ie/business/13