Supervisor

Muhammad Iqbal

Programme

MSc in Data Analytics

Subject

Computer Science

Abstract

Sentiment analysis within customer queries stems from its critical role in shaping the perception of a company’s brand. Poor handling of customer queries may lead to adverse consequences. This paper explored and compared the performances of NLP models, including NLTK, spaCy, BERT and DistilBERT on a dataset comprising of customer queries and feedback. The study aimed to evaluate the accuracy and effectiveness of these diverse NLP models in analysing sentiment within customer communications.

The findings reveal distinct patterns among the models. BERT and DistilBERT exhibit greater similarity in their results, as do NLTK and spaCy. Notably, BERT and DistilBERT demonstrate a tendency to categorize queries as predominantly neutral, suggesting potential strengths in handling diverse customer sentiments. This analysis contributes valuable insights into the strengths and weaknesses of various NLP models.

Date of Award

1-2022

Full Publication Date

1-2022

Access Rights

open access

Document Type

Dissertation

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