Supervisor

Dr Muhammad Iqbal

Programme

MSc in Data Analytics

Abstract

This study examines the role of sentiment analysis in customer queries, emphasising its impact on brand perception and the risks of poor query management. It compares the performance of NLP models—NLTK, spaCy, BERT, and DistilBERT—on customer query and feedback data. The findings show that BERT and DistilBERT produce similar results, often categorising queries as neutral, indicating their strength in handling diverse sentiments. NLTK and spaCy also share performance patterns. The research offers insights into the capabilities and limitations of these models in sentiment analysis.

Date of Award

2024

Full Publication Date

2024

Access Rights

open access

Document Type

Capstone Project

Resource Type

thesis

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