Supervisor

Kashif Qureshi

Programme

MSc in Data Analytics

Abstract

Tourism plays a significant role in global economies by supporting employment, infrastructure, and national development. As international travel continues to grow, accurate tourism demand forecasting has become increasingly important for effective planning and decision-making. In Ireland, tourism is a key economic sector attracting millions of visitors annually. For tour operators such as Irish Day Tours, reliable demand forecasting is essential for optimizing logistics, resource allocation, marketing strategies, and customer satisfaction. Advances in machine learning and deep learning techniques offer new opportunities to improve forecasting accuracy and support data-driven decision-making within the tourism industry.

Date of Award

2025

Full Publication Date

2025

Access Rights

open access

Document Type

Capstone Project

Resource Type

thesis

Included in

Data Science Commons

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