Supervisor

Graham Glanville

Programme

BB(Hons) in Business

Keywords

Research Project, Marketing Practices, Safety Initiatives

Abstract

This study approaches the effectiveness of the use of fear through advertisements regarding posting threat appeals in an attempt to improve the driver safety. The study attempts to examine the extent to which the road safety approaches through the publicity of fear in the Government Campaigns is effective. Moreover, it explores the pros and cons of the interpretation of the common strategies of making threat-based advertising campaigns. Therefore, the study offers a contrasted analysis with the already published research around Crashed Lives advertising campaign in Ireland.

Date of Award

Fall 2020

Document Type

Undergraduate Project

Comments

Applied Business Research Projects

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