Graham Glanville


BB(Hons) in Business


sustainability, consumer behaviour, awareness, consumption, research project


Millennials have been much more concerned with the origin of the food that they consume and its ultimate destination. It has been said that all over the world this new generation seeks for healthier options and also concerns about the use of plastic in packaging, waste reduction and compostable, reusable and recyclable materials. This is a research paper that aimed to investigate if the Dublin’s food buyers are following this global path while getting more conscious about their consumption, engaging with environmental agendas and behaving sustainably through their consumption. Through an applied structured online questionnaire, 290 participants’ results demonstrate that people are becoming more conscious about their consumption in relation to the environment and also that people that are normally interested about environmental agendas tend to engage more actively with sustainability through their consumption.

Date of Award

Fall 2020

Document Type

Undergraduate Project

Resource Type

bachelor thesis


Applied Business Research Projects